Last Updated: July 27, 2026

At Zuma Valley ("we," "our," or "us"), we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, purchase our products, create an account, subscribe to our communications, or otherwise interact with our services (collectively, the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that allows us to securely offer our products and services. By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy is based on Shopify's recommended privacy framework and has been customized for Zuma Valley.

Information We Collect

Depending on how you interact with our Services, we may collect personal information that identifies you or can reasonably be linked to you.

This information may include your name, email address, phone number, billing address, shipping address, account details, order history, customer support communications, product reviews, and any information you voluntarily provide when contacting us.

When you make a purchase, payments are processed securely through trusted third-party payment providers. We may receive transaction confirmations and payment-related information necessary to complete your purchase; however, we do not store your complete credit or debit card information on our servers.

We may also collect information about your shopping activity, including products you browse, items added to your shopping cart or wishlist, purchases, returns, exchanges, and preferences that help us personalize your shopping experience.

Additionally, certain technical information is collected automatically when you visit our website, including your IP address, browser type, device information, operating system, pages viewed, referring websites, browsing behavior, and other diagnostic information.

How We Collect Information

We collect personal information directly from you when you create an account, place an order, subscribe to our newsletter, participate in promotions, leave a review, or contact our customer service team.

Information is also collected automatically through cookies, pixels, analytics technologies, and similar tools when you browse our website.

We may receive information from Shopify and trusted third-party service providers that help us operate our website, process payments, fulfill orders, deliver marketing communications, and improve our Services.

How We Use Your Information

We use your personal information to process and fulfill orders, verify payments, arrange shipping, provide customer support, process returns and refunds, maintain your account, and communicate important updates regarding your purchases.

Your information also helps us improve our website, understand customer preferences, personalize your shopping experience, recommend products, analyze website performance, develop new products, and enhance the overall quality of our Services.

With your consent where required by law, we may use your information to send newsletters, promotional offers, seasonal recipes, educational content, product launches, and company updates. You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.

We also use personal information to protect our customers and business by detecting fraudulent activity, maintaining website security, preventing unauthorized transactions, enforcing our policies, and complying with applicable laws and legal obligations.

Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, maintain your shopping cart, analyze website traffic, measure advertising performance, and personalize content.

Most web browsers allow you to manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain features and functionality of our website.

How We Share Your Information

We respect your privacy and do not sell your personal information.

We may share your information with trusted third-party service providers who assist us in operating our business, including Shopify, payment processors, shipping carriers, fulfillment providers, cloud hosting services, analytics providers, email marketing platforms, and customer support providers. These partners are authorized to use your information only as necessary to perform services on our behalf.

We may also disclose personal information when required by law, to comply with legal processes, protect our rights or property, investigate fraud, or protect the safety of our customers and others.

Shopify

Our store is hosted by Shopify. As part of providing our Services, Shopify collects and processes certain personal information necessary to operate the ecommerce platform, process transactions, maintain security, and improve platform performance.

Information you provide through our website may be transmitted to Shopify and its trusted service providers in accordance with Shopify's Privacy Policy. Depending on your location, you may have additional rights regarding information processed by Shopify.

Third-Party Websites

Our website may contain links to third-party websites or services for your convenience. We are not responsible for the privacy practices, security, or content of those third-party websites. We encourage you to review their privacy policies before submitting personal information.

Children's Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If we become aware that personal information has been collected from a child without appropriate consent, we will promptly delete such information.

Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Although we strive to protect your information using industry-standard security practices, no method of electronic transmission or storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as necessary to provide our Services, fulfill orders, maintain customer accounts, comply with legal and tax obligations, resolve disputes, prevent fraud, and enforce our agreements.

When personal information is no longer required, it is securely deleted or anonymized where appropriate.

Your Privacy Rights

Depending on your location, applicable privacy laws may provide you with rights regarding your personal information. These rights may include requesting access to your personal information, correcting inaccurate information, requesting deletion of your personal information, obtaining a copy of your data, withdrawing consent where processing is based on consent, objecting to certain processing activities, or opting out of marketing communications.

If you wish to exercise any of these rights, please contact us using the information provided below. We may need to verify your identity before processing your request.

International Data Transfers

Because Shopify and certain service providers operate internationally, your personal information may be transferred to and processed in countries outside your country of residence. Where required by applicable law, appropriate safeguards are implemented to protect your personal information during international transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised "Last Updated" date. Your continued use of our Services after any changes become effective constitutes your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions about this Privacy Policy or would like to exercise your privacy rights, please contact us.

Zuma Valley
30765 Pacific Coast Hwy
Malibu, CA 90265
United States

Email: orders@zumavalley.com

Phone: +1 (310) 981-8888